There are sub headings of reframing in NLP, Context Reframing and Content Reframing.

Content reframing can be used when someone reacts to something that is said, a thought, a situation, something happens and reaction happens to them that they do not want or like, or the reaction is inappropriate.

Perhaps a loved one does not telephone at an agreed time and the waiting person says "I feel bad when I have to wait for a phone call." A reframe could be :- "That will give you time to wash your hair." or "Perhaps you can find someone else to talk to."

A content reframe can be used to change a negative idea or belief into something useful.

"I do not like being bald." A reframe could be :- "At least you save money on shampoo." 

By reframing a belief, it gives the opportunity to perceive things in a different way, to have choice.

Care must be taken when reframing, as they could cause offense if over done.